MPOC Works To Expand Existing Palm Oil Markets

Saturday September 13, 2008

MPOC Works To Expand Existing Palm Oil Markets

From Tengku Noor Shamsiah Tengku AbdullahBRUSSELS, Sept 13 (Bernama) -- The Malaysian Palm Oil Council (MPOC), is in the midst of expanding the existing markets, said its chief executive officer Tan Sri Datuk Dr Yusof Basiron.Apart from Europe, he said the main palm oil export destinations for Malaysia includes the Middle East,the United States, China and India.

"We have officers in these regions who will continue to improve opportunities while trying to reduce the trade barriers."We have also organised many trade fairs and seminars on palm oil to highlight its suitability as an edible oil for use with food products," he told Bernama here on the sidelines of the Joint Ministerial Meeting in Europe.

Yusof is part of a Joint Ministerial Mission to Europe, namely to the Hague, Brussels and London, led by the Minister of Plantation Industries and Commodities Datuk Peter Chin Fah Kui.The nine-day mission which began on Sept 7 is co-organised by the Malaysian Palm Oil Council (MPOC) and the Malaysian Timber Council (MTC), in an effort to address various issues pertaining to Malaysian palm oil and timber with relevant European stakeholders.

According to Yusof, the MPOC's promotional efforts were ongoing."We also develop new markets by educating countries who may have just come into the edible oil picture. The MPOC does this through awareness programmes on palm oil," he said.According to Yusof, China continues to be the biggest palm oil market, followed by the EU.-- BERNAMA