Saturday 13 March 2010

CADBURY PTY LTD

Reply received by a supporter
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Thank you for your recent email regarding our products. We are pleased to inform you that based on your feedback and that of hundreds of other Australians, we have decided to remove vegetable fat, including palm oil, and return to a cocoa butter only recipe for Cadburys entire moulded block chocolate range, including our flagship Cadbury Dairy Milk brand and product lines such as Old Gold and Dream.

The decision to remove vegetable fat, including palm oil and return to a cocoa butter only recipe was based on your feedback and that of hundreds of other Australians. At the time that we introduced vegetable fat, we genuinely believed we were making the right decision, for the right reasons. However, it is clear that we got it wrong. Now we're putting things right by returning to a cocoa only recipe as soon as we possibly can.

We'd also like to reassure you that at Cadbury, we remain committed to its product quality and environmental and ethical sourcing commitments. As a responsible business the palm oil we purchased for Cadbury Dairy Milk was independently certified as sustainable and we are one of the few companies in Australia to do so. However, you and many other consumers have told us you dont want palm oil in your Cadbury Dairy Milk, so its going.

We sincerely hope the change back to a cocoa butter only recipe will help restore your faith in Cadbury and our products. Cadbury Dairy Milk's quality is whats made Cadbury one of Australia's most trusted brands for many years. Changing the recipe put that trust at risk and we hope that returning to a cocoa butter only recipe is a change for the better.

Once again we thank you for your feedback. If you have any further
enquiries please do not hesitate to contact us on 1800 250 260.

Kind regards
CADBURY PTY LTD


Michelle
Consumer Services
Ref:1212737